THE KING ABDULAZIZ CENTER FOR WORLD CULTURE (ITHRA)
Campaign for a museum
Campaign images and films commissioned by Prophet and Ithra for the 2021 campaign. The images are seen on print / digital billboards and various print + online platforms. Visuals are created by Mat Maitland.
The King Abdulaziz Center for World Culture is a bold initiative to promote cultural development within the Kingdom (Saudi Arabia). Following an invited architectural design competition in 2007, Snøhetta Architects was designed this new prestigious cultural facility.
Below images by Snøhetta