INFORMATION




















THE EXPERIENCE MACHINE

‘Deep View’ at Palazzo Reale, Milano




OMA/AMO commissioned installation  



Marking the 100th anniversary of the classic Italian department store, la Rinascente, we created a  generative image environment of the Rinascente archives for the  'lR100-Rinascente: Stories of Innovation' summer exhibition at The Royal Palace in Milan.
 












Further exhibition photos below. Image © Agostino Osio, Courtesy of OMA.




































CREDITS
Created by The Experience Machine with Jocabola


FURTHER EXHIBITION CREDITS

OMA/AMO Partner: Ippolito Pestellini Laparelli
OMA/AMO Project Leader: Antonio Barone
Curators: Sandrina Bandera, Maria Canella
Research: Memoria & Progetto, Elena Puccinelli, Elisa Paladino, Gabriella Passerini, Michela Taloni
Graphic Design: Pomo
Exhibition Setup And Production: Altofragile With Fosbury Architecture And Lpd Design
Video And Multimedia: Davide Rapp, Giorgio Zangrandi
Maquettes: Sebastiano Conti Gallenti, Sara Galli
Special Research: Antonella Minetto, Raimonda Riccini, Sergio Rebora, Andrea Tomasetig
Registrar: Maria Cristina Nasoni , Martina Di Castri
Additional Video Installation Work: Bengler