HEWLETT-PACKARD — Valtteri

Z BY HP

Global Ambassador Program

Establishing a framework and commissioning 7 global ambassadors with/for Z by HP.

Working closely with the Z team since August 2018 to build a framework for a longterm ambassador program. I presented various potential ambassador options to Z by HP where 6 carefully selected global ambassadors were chosen based on various requirements. Everyone would be equipped with the latest Z products based on their needs and wants.

Each ambassador was commissioned with 1 (one) artwork that would appear in various branding elements from in-store to event and product artworks. After everyone had received their products and begun their commissions we embarked on a 4 week shoot to create a film series with portraying each artist. The shoot begun in Alaska followed by 2 shoots in New York and moving on to Toronto, Colombia and ending in The Netherlands.

The global launch for the program took place in Los Angeles during 2018 Adobe Max. Events that followed were OFFF Barcelona & Us By Night 2019 and more in the pipeline. I work between HP and and all the artist ambassadors.

Global Ambassadors:

Gmunk (Berkeley)
Jody MacDonald (Alaska)
Shane Griffin (New York)
Alex Trochut New York)
Nidia Dias (Toronto)
Orlando Arocena (Barranquilla)
Rik Oostenbroek (Hilversum)

THE LIVING SYSTEM

Z by HP brings together 7 artists from around the world to create The Living System project. It’s an exploration through energy, creation and adaptive environments.