BURBERRY
Trench Experience
Burberry and Tencent collaborate on interactive WeChat shop in Shenzhen, China.
For the store Ezra Miller and M+A Creative were commissioned to create a real-time interactive projection environment. The site specific installation utilises 5 projections, over 200 cyrstals on motorised winches, Azure tracking system, haze and wind machine. The 4 real-time nature environments are running on Unreal Engine and supported by TouchDesigner.
As a celebration of the signature Burberry trench coat, the Trench Experience is an exclusive space that customers can unlock as they build their social currency. A homage to Thomas’s Burberry’s vision to create a breathable weatherproof fabric to protect against the elements, the room is designed as a digitally immersive journey through nature, bringing Burberry’s heritage of exploration to life and creating unique and personal content for the customer to share on social media.
The Trench Experience is a private invite only experience., currently there are no images available of the experience.
![](https://freight.cargo.site/t/original/i/8bf3da32c4a54a420b3f900ebc6d144f753dee00c38529d6501bf3c348f5c6cf/e913e74b-5e8d-4bb5-a355-3d53064279eb.jpg)
![](https://freight.cargo.site/t/original/i/f647188b30bc9fa7e2994a685b7e21fc6e369704e584fa96ffdd612aef68cf39/1595839279891.jpg)
Links
Ezra Miller Instagram
MA+Creative