Trench Experience

Burberry and Tencent collaborate on interactive WeChat shop in Shenzhen, China. 

For the store Ezra Miller and M+A Creative were commissioned to create a real-time interactive projection environment. The site specific installation utilises 5 projections, over 200 cyrstals on motorised winches, Azure tracking system, haze and wind machine. The 4 real-time nature environments are running on Unreal Engine and supported by TouchDesigner.

As a celebration of the signature Burberry trench coat, the Trench Experience is an exclusive space that customers can unlock as they build their social currency. A homage to Thomas’s Burberry’s vision to create a breathable weatherproof fabric to protect against the elements, the room is designed as a digitally immersive journey through nature, bringing Burberry’s heritage of exploration to life and creating unique and personal content for the customer to share on social media.

The Trench Experience is a private invite only experience., currently there are no images available of the experience. 

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